OurCoop Members earn £5 million in rewards over the last year
Posted by lauryn mellor | Published: 28/10/2026
OurCoop Members have collectively earned more than £5 million in Reward ££s in the last year alone, marking a significant milestone for the Society’s digital membership proposition.
Through Reward££s, OurCoop’s innovative cashback-style loyalty model, Members earn rewards every time they shop. These rewards then go into a ‘Pot’ - a kind of digital wallet accessed primarily through the app - where Members can track their balance and choose when to spend their rewards, knocking money off their next shop or saving them up to be used at a later date.
Reward££s can be used across OurCoop's entire family of businesses, including food, travel, funeralcare, utilities and early years nurseries, with 90% of earned Rewards redeemed back in the businesses.
Since the scheme launched in September 2025, more than 430,000 users have downloaded the OurCoop app - developed in partnership with Lobyco, a fellow co-operative based in Denmark - giving Members new ways to benefit from everyday shopping through in-app offers, shopping challenges and games. An average of 15,000 players take part in its weekend games, offering Members another way to engage with the proposition and win rewards.
Charlotte Castille, Head of Membership at OurCoop, said: “Rewarding our Members and colleagues is incredibly important to us and we’re really proud of what we’ve established with Reward££s to support this. Hitting the £5 million milestone demonstrates how we’re putting money back into the pockets of the people who make up our community, while helping Members and colleagues benefit from the Society they own. It's earning rewards on everyday essentials and putting them towards something meaningful, like the Christmas shop, an energy bill, or even a weekend getaway. Members are earning rewards that matter to them and that's what OurCoop is about.”
The proposition was shaped by feedback from Members, who told OurCoop they wanted more immediate rewards and value they could use straight away. As a member-owned Society, listening to Members and responding to what matters to them is central to how OurCoop develops its membership offer.
The OurCoop membership app can be downloaded via the App Store or Google Play.
For more information, visit ourcoop.co.uk/
ENDS
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OurCoop press office (Citypress)
OurCoop@citypress.co.uk