Central Co-op offers a transactional website for purchasing unattended funerals online
Posted by lauryn mellor | Published: 07/04/2025
Central Co-op has today launched a pioneering new website that allows customers to book and purchase an unattended funeral online, designed for those who are organising a funeral after someone has died. As one of the first funeral providers to offer the online purchase of a funeral, the new website presents a simple, dignified and affordable alternative for those who do not wish to have a traditional funeral service.
With funeral expenses continuing to rise, affordability is becoming a key concern for many families. The cost of a simple attended funeral in the UK has reached a record high of £4,285 - a 3.5% increase from last year, according to SunLife’s 2025 Cost of Dying report. In response to this growing financial pressure, Central Co-op’s new online unattended funeral booking service provides a straightforward, more cost-effective alternative without compromising on dignity and care.
An unattended funeral provides a straightforward and respectful solution for individuals who prefer a low-key approach to their final arrangements. Central Co-op offers a simple wood-effect veneer coffin and private transportation to a crematorium at a time and location chosen by the funeral provider, with the option for families to visit their loved one. Families and friends can then remember and celebrate their loved ones in their own personal way, without the need for a formal service.
Unattended funerals, sometimes referred to as direct cremations, have grown significantly in popularity. According to the National Association of Funeral Plan Providers (NAFPP), 62.4% of all pre-paid funeral plans purchased in 2024 were for unattended funerals, reflecting a shift towards simpler and more cost-effective funeral arrangements. Studies from industry sources such as Sun Life’s 2025 Cost of Dying report suggest that up to 20% of at-need funerals were also unattended cremations. This reflects a growing trend towards simplicity and affordability, especially in light of the ongoing cost-of-living crisis, as well as allowing families to grieve in a way that feels right for them.
By introducing an easy-to-use online purchasing option, Central Co-op is providing a transparent and straightforward way for families to make funeral arrangements during a difficult time.
Lee Bevan, Head of Funeral at Central Co-op, comments: “We recognise that every family is unique, and their needs at times of bereavement will differ. Our aim is to make it easier than ever for people to arrange an unattended funeral on their own terms, with dignity and simplicity. By making this option available to purchase online, we are providing families with greater flexibility and control over funeral arrangements."
With affordability and choice becoming increasingly important, this innovative service ensures that those who prefer an unattended funeral can now make arrangements at their convenience, from the comfort of their own home.
The website provides clear information about unattended funerals, allowing customers to purchase securely online, with support available for any queries.
As one of the first funeral providers in the UK to offer unattended funerals for purchase online, Central Co-op is leading the way in providing greater choice and convenience to families. This move reflects a broader industry shift towards digital services and increased accessibility in funeral planning.
For more information or to purchase an unattended funeral plan online, visit centralcoop.co.uk/funeralcare/unattended-funerals . Details on becoming a Member can be found at Members.coop.
ENDS
For press information
Press Office
pressoffice@centralcoop.co.uk
Lauryn Mellor, PR and Media Specialist at Central Co-op
lauryn.mellor@centralcoop.co.uk
07385 048004