Central England Co-operative creates the perfect tennis survival kit as Wimbledon gets under way

Posted by nathan lloyd | Published: 24/06/2016


Central England Co-operative is serving up some fantastic treats for tennis fans by coming up with the perfect survival kit to help fans of Andy Murray and co enjoy the tournament at SW19 over the next couple of weeks.

As part of the Society’s Summer of Sport campaign, a range of products are up for grabs for customers to sample what life is like for spectators at Centre Court.

On average, visitors to the global spectacle enjoy 235,000 glasses of Pimm's, 142,000 portions of strawberries, 28,000 bottles of champagne and 54,250 balls used last year – and now you can follow in their
footsteps in your own home following a visit to Central England Co-operative.

Members and customers can settle down to watch the action unfold while tucking into some delicious strawberries for just £2.

They can then take a quick break from the enthralling tennis by enjoying a refreshing bottle of Prosecco for just £6.99 or they could enjoy one of the favourite drinks of the summer Pimm’s for £12 a bottle.

Anyone who does not fancy an alcoholic beverage can enjoy the official drink of Wimbledon Robinsons fruit squash by picking up two bottles for £2.

Anyone looking to emulate Serena Williams or Novak Djokovic can also head outside to play by picking up a pack of three tennis balls for just £3.

Central England Co-operative is also urging customers to share their summer experiences by taking pictures of themselves enjoying the tennis via social media using @mycoopfood #mycoopsummer
Notes to editors

About Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK. It is a modern, forward-looking organisation employing over 8,000 staff, with projected gross sales of £958million for 2016/17.  The Society’s principal areas of activity are food, funeral services, and property. Central England Co-operative has more than 430 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.  The Society has an ambitious food store development programme for 2015/16.

Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility.  It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence.  The Society supports a number of charities including Newlife Foundation for Disabled Children and invests a percentage of its trading profit into local communities.

For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook: facebook.com/centralenglandcooperative

Rob Smyth / Jo Baldock at Central England Co-operative on 01543 414140
Email –publicrelations@centralengland.coop