We’ve listened to your feedback and this winter, we’re supporting people affected by homelessness in our communities. See how you can donate to BillyChip and Shelter by shopping with us over the festive period.

Alongside raising money for people affected by homelessness, we’re running our very popular Toy Appeal. Every child should know the excitement of receiving a gift at this magical time of year. We’re keen to make this happen. Read below to see how you can get involved.

The BillyChip Foundation

Buy a Star Deal in store between 8th November 2023 and 2nd January 2024 and we’ll donate a proportion to the BillyChip Foundation to support people affected by homelessness. Billy was an ambulance driver, and he wanted to find a way to safely support those affected by homelessness.

The BillyChip Foundation (Registered Charity number 1188779) was set up in Billy’s memory by his family. Find out more about the Foundation here.

We’ll be releasing new Star Deals every week, so keep an eye out for new product offers. Let’s spread goodwill and make this year special for everyone!


131,000 children in England live without a place to call home.

Shelter (Registered Charity number 263710) offer support and services nationally to help people find and keep safe housing, as well as actively campaigning for renter’s rights and social housing.

If you pay by card in store between 6th December and 2nd January, you can choose to donate 10p via Pennies to Shelter when you spend over £5.

Pennies is the leading charity working to protect and grow micro-donations. Their technology gives customers the opportunity to donate to a chosen charity when paying by card.

​Toy Appeal 2023

Drop unwrapped presents into our toy collection points by 1st December, and these generous donations will be distributed to organisations such as Family Action, Birmingham and Salvation Army.

Why not join us at one of our events? Our festive lorry will be visiting stores throughout November. We’d love to see you there! Find your nearest event.

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